Just had a bowl of Grape-nuts flakes, which have recently arrived at my local Waitrose (£2.29). The flakes are a bit like Force cereal, which has regrettably just vanished from our shelves, but unfortunately they do not have quite the same subtle taste. Imported from the USA, the original Grape-nuts were created by C W Post in 1897, and Britain was soon getting supplies of this early breakfast cereal.
Grape-nuts -’fully cooked and pre-digested’
In late Victorian Britain, nobody had seen a ‘fully cooked, pre-digested breakfast food’ before, and the directions on the packet included the warning, ‘Don’t try to cook this food, it is perfectly cooked at the factory’. That direction has long since disappeared from the Grape-nuts pack, which I hasten to add is still available from selected outlets.
Like so many products, breakfast cereal is another convenient ready meal. Its story, along with many others, is told in Robert Opie’s new two-hour documentary that’s stuffed full of memories, nostalgia and fascinating facts. In Search of Our Throwaway History is like a travelogue of supermarket brands, favourites from our past … and that of our grandparents. Available from the Museum of Brands and Amazon.co.uk http://www.amazon.co.uk/In-Search-Our-Throwaway-History/dp/B00E0P8FX0
It would be nice to say ‘May the Force be with you’, but regrettably a year ago the much-loved breakfast cereal Force was discontinued. Having been launched over a century ago in 1902, it became a firm favourite as the cereal market grew through the first half of the 20th century.
During the Second World War, breakfast cereals were zoned to save on transport costs, so Kellogg’s supplied shops in the North West, Weetabix was mostly available in the Midlands, while Force was zoned to the South of England.
It took time for Force to recover from the austerity years, and loyal fans waited for shops to restock with the delicate taste of those toasted wheat flakes. But the cereal market was evolving, with the introduction of sugar-coated varieties and other new tastes. Force was being pushed aside. Even with the eventual takeover by Nestlé, it was not possible to save this much-cherished brand.
Force breakfast cereal
Force - Sunny Jim
In its heyday, Force vied with Shredded Wheat to be Britain’s top breakfast cereal. They were one of the first to use a self-generated character, Sunny Jim, who appeared on the box, in advertisements and on promotional items such as jigsaw puzzles. By saving coupons, parents could send away for a Sunny Jim doll, many of which still survive to this day.
The other thing that still survives are all those memories of what Force meant to us. In Robert Opie’s two-hour documentary ‘In Search of Our Throwaway History’ there over a hundred memory moments. Force is remembered along with recollections of Lyon’s Individual Fruit Pies, Aqua Manda, Spangles and many more. Lovers of nostalgia will revel in this colourful parade of over 3,500 packs and ads that trace the evolution of our consumer culture.
Who knows …. one day, the Force may be with us again; after all, we have seen the return of Golden Nuggets, Wispa and Birds Eye Arctic Roll.
Tags: Aqua manda, Arctic Roll, austerity, breakfast cereal, Force, Golden Nuggets, Individual Fruit Pie, kellogg's, Lyon's, Nestle, second world war, Shredded Wheat, Spangles, Sunny Jim, Weetabix, wheat flakes, Wispa, WW2